Focus On Customer Development – Ruben Martin
"It's a bit awkward... You have to get out of the building. You have to go see your clients and you have to listen!" Quivers Co-Founder & CEO Ruben Martin explains the lengths his team went to for a better understanding of where their business would be in the next two to five years. Focus on your customers. Truly understanding their strenghts, weaknesses, opportunities, threats and the rest will follow.