As part of our initiative to support entrepreneurs, startups and business owners – we actively put on and seek out the best local events for entrepreneurs.
“You don’t know what you don’t know until you know it”
Events serve to educate and support entrepreneurs through their startup Journey. Any experienced entrepreneur knows that it can often be a long and lonely road to success, this coupled with the need to perform roles outside of your area of expertise can lead to an overall daunting and difficult experience.
Coming along to events ensures that you are up to date with current trends across various industries, meeting people in similar circumstances and also taking advantage of opportunities that can go a long way to helping your business.
Join us at our next event and find out what it is all about. Very rarely is it a waste of time, so if you haven’t already RSVP to the next one!
Hope to see you there!
- This event has passed.
Marketing Insiders: The Weekly Workshop
The next 2 events are all about Startups…
- Jan 14th “The Top 20 Reasons Startups Fail”
- Jan 21st “How to avoid Startup Failure: Do this before product development and before writing detailed code
Insiders is the get together for those fascinated (or getting worried) by the rapidly changing world of Marketing and its merger with Sales. A great conversation on a different aspect of this complex field each week.
Facilitated by Toby Marshall, author of Get Your Prospects Talking Back (on Amazon), Founder of Lead Creation.
Details: 9 till 10am in room 8.03 on Level 8, 11 York St (above Wynyard). And even the Espresso is free!
Format: A short presentation to introduce the topic and pose questions to the group. Then it’s over to you for questions and discussion.
See you on Tuesday, please text Toby if you’re running late – 0402 799 746
Jan 14th “The Top 20 Reasons Startups Fail”…
And why the biggest reason is 3 times bigger than the second! We’ll start with CBInsight’s research – their interviews with 101 Founders whose startup failed to ask why, then they ranked the answers. When you register, we’ll share their research.
However the results were interesting but not gobsmacking. What is interesting is how CB and the 101 Founders were unaware of that bull elephant standing quietly in the corner. Following him lead us to a very different ranking of the reasons for so many failures!
Jan 21st “How to avoid Startup Failure: The roadmap to success starts in Month one”
Last week we looked at why Startups failed and the number one and GIANT reason for that. Now it’s time to succeed!
We’ll cover the critical but east steps you can take to avoid failure. And it starts with understanding that elephant over in the corner and what he needs from you.
Jan 28th “Creating your Perfect Tagline”
- How to describe what you deliver in less than 8 words
- How to make it short, persuasive and focused on the Payoff of what your Startup will deliver
- And ideally it is intriguing and memorable: big ask, be really worth the effort
- Lead Creation’s tagline: “We get your prospects talking back”
Feb 4th “The Top 20 Reasons Startups Fail – building in the feedback and ideas from the last 3 workshops”