Metrics That Matter: An introduction to Analytics & Reporting

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On Tuesday the 24th of May at 7:00pm we hosted a fantastic event with guest speaker Moby Siddique on “The Metrics that Matter” and using Google Analytics to reach, engage and convert more traffic on your website.

This being one of the first in what will be a huge initiative to bring Sydney’s entrepreneurs, business owners and freelancers together was a huge success, we had over 50 attendees and had a chance to meet some great people that are working towards their entrepreneurial goals.

Moby Siddique - Red Pandas - Aeona

Moby Siddique is the head of Digital Strategy at Red Pandas Digital Marketing Agency and comes with a wealth of experience across the whole marketing spectrum.  In the talk Moby went over the basics of analytics and provided some much needed insights on some of the more intricate meanings of all the statistics provided from the Google Analytics platform.  One of the most valuable ideas that i took from the talk was a new way of thinking about marketing your website by using goals and micro/macro conversions to achieve your desired outcome.  Moby discussed some fantastic methods of thinking about your data while providing the basic methods for extracting meaning from an often overwhelming tool. The talk finishes with some amazing tools for gaining insights into your stats.

All in all it was a fantastic event with great people and insightful information and we look forward to hosting many more to come.

For the convenience of all who attended and to share our information with as many individuals as possible we have provided all of the slides below as well as the entire video to watch in your own time.

Metrics That Matter – Slides

We hope you enjoy and get some real value out of the information provided.  And for more information, please don’t hesitate to get in touch.

Stay tuned for more talks and presentations!

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Aeona’s mission is to simplify the process of starting and running a business while doing it’s best to contribute to the success of those that choose to make the ever so frightening risk in to entrepreneurship. We intend on doing this by breaking down the barriers that stand in the way of entrepreneurial progress while shedding light on crucial business practices, common pitfalls as well as methods for overcoming the challenges that every entrepreneur will inevitably face.

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