A workshop for business owners, founders and marketers.
This workshop is hosted by Aeona with the goal of saving money for founders through the correct setup and use of google AdWords.
Google AdWords is one of the most powerful tools in a marketer’s toolkit. With 3.5 billion searches a day, google AdWords allows business owners to advertise their business or service directly to their target audience -if done right!
While AdWords seems simple enough, the complexities often lead to mistakes which can very quickly cost a business owner or marketer hundreds if not thousands of dollars. Almost every first time advertiser will make simple avoidable mistakes with the first campaigns that they run.
This workshop is designed with the business owner and DIY marketer in mind.
Come along and learn the ins and outs of Google AdWords with a hands on workshop which will guarantee to save you money and start generating leads for your business immediately.
Who is it for:
- Micro & Small Business Owners
- DIY Marketers
- Start-up Founders
- Junior Marketers
- Setup Google AdWords
- Understand the complexities of the AdWords Panel
- Learn to use the Keyword Planner to identify valuable keywords
- Setup your first campaign & advertisement
- Configure your first campaign
- AdWords Budget setting
- Understand important advertising terminology
- Setup and Create an advertisement to link to your website
By the end of the workshop you will understand the most important features of AdWords, have setup an AdWords Account and campaign and will have a properly configured campaign and advertisement ready to be launched as soon as you are.
All attendees will leave with a workbook containing all of the information from the workshop and a step by step guide for correctly launching a campaign.