David Smith from Knokal discusses the Sunk Cost Bias, that is, being beholden to something because it has already cost you time or money. What we don’t take in to consideration is the alternative. Find out more.
David Smith from Knokal discusses the Sunk Cost Bias, that is, being beholden to something because it has already cost you time or money. What we don’t take in to consideration is the alternative. Find out more.